Smarter events start with HubSpot: The NRF blueprint for large-scale conference success.
Client: ComexposiumProject: NRF Retail’s Big Show APAC
The Challenge
Comexposium needed a way to not only manage the logistics of their large-scale retail conference, but also to better understand their audience—before, during, and after the event. They wanted to capture rich data about who was attending, what sessions they engaged with, and how that insight could be used to personalise future outreach and experiences.
The Solution
Cyberbia implemented a HubSpot-powered ecosystem designed to become a dynamic, central source of truth. By integrating key event tech platforms, Comexposium was able to automatically gather attendee data and engagement insights—and sync them into contact profiles for ongoing marketing and segmentation.
| Platform | Purpose | HubSpot Integration |
|---|---|---|
| Joi.Events | Program, speaker, exhibitors and session management | Session, speaker and exhibitor data synced with HubSpot CMS for accurate, real-time site content |
| GevMe | Delegate registration | Ticket type, registration source and contact data fed into HubSpot for live reporting, segmentation and analysis |
HubSpot Tools Used
CMS HubMarketing Hub
Custom Objects
Workflows & Automation
Live Dashboards & Reporting
Hub Db
HupbSpot API
The Results
- Comprehensive insight into attendee participation and overall event engagement
- Improved ability to segment and personalise communications post-event
- Live dashboards provided real-time visibility into engagement and attendance trends
- Manual duplication eliminated across web, registration, and app platforms
“Creating this event stack with HubSpot at the core enabled us to focus on putting on a world-class event—not wrangling data. It gave us the efficiency and insight to scale.”
— Ryf Quail, Managing Director, Comexposium Asia Pacific
Why It Worked
By placing HubSpot at the centre of their tech stack, Comexposium gained more than operational efficiency—they unlocked actionable insights into their audience. From pre-event engagement to post-event follow-up, they now have the tools to know their event attendees like never before and deliver smarter campaigns and more tailored experiences at future events.
