Learn how Dolphins NRL built a fully branded, automated hospitality, sales and ticketing system using HubSpot.
Client: Dolphins NRLProject: Branded Ticketing & Hospitality Automation
The Challenge
The Dolphins NRL team needed a faster, more professional way to sell and manage their corporate hospitality packages. Manual bookings and phone-based service couldn’t scale, and offered limited branding or reporting options. They wanted a seamless online purchasing flow with automated ticket generation, integrated payments, and real-time reporting inside HubSpot.
The Solution
Cyberbia created a fully automated hospitality experience powered by HubSpot. This included a branded e-commerce and ticketing journey, mobile-friendly digital tickets, and deep API integration with third-party services such as Snipcart. Middleware was used to connect data flow through Azure into HubDB and custom HubSpot objects, while confirmation and reminder emails kept the experience tight.
- Branded, mobile-friendly ticketing for corporate clients
- Fully automated purchase journey—no phone calls required
- Hospitality ticketing with barcode system
- Azure middleware sync powering data visibility in HubSpot
- HubSpot used to manage game day packages, inventory and offers
HubSpot Tools Used
Marketing Hub ProfessionalSales Hub Professional
Service Hub Professional
Content Hub Professional
Operations Hub Professional
Custom API Integrations
Programmable Automation
HubDB + Middleware Architecture
The Results
- Significantly reduced manual workload for ticketing and sales teams
- Brand-consistent, digital ticketing experience for corporate guests
- Live dashboards in HubSpot showing sales, game allocations, and inventory
- Increased ability to track and report on buyer behaviour and preferences
- Opened up new audiences compared to traditional corporate sales
“We worked with Cyberbia on a custom e-commerce and RSVP platform with robust backend reporting. A seamless solution that delivered beyond expectations.”
— Katie Croll, Project Manager, Dolphins NRL
Why It Worked
Cyberbia’s custom HubSpot solution streamlined an entire business process for the Dolphins, turning a manually managed system into a sleek, automated experience. The solution delivered powerful marketing data, improved client satisfaction, and set the club up for scalable corporate hospitality growth in seasons to come.
