Is Hubspot right for your business?
The feature set is your starting point: Does the software do what you want it to do?
But there are also other equally important questions to consider
- Is the software intuitive to use?
- Do you have full control?
- Will it give you new insights into your business operations?
- How easy will it be to integrate with other software?
- Will the software evolve with my changing business needs?
HubSpot gets a big yes to all these questions:
Is the software intuitive to use?
A great piece of software is not great if you can't use it. HubSpot, out of all the systems we reviewed, is the most intuitive to use and easiest to find the answers for the bits you can't work out. Not only does this make HubSpot easier to adopt, your operating costs are greatly reduced as well.
Do you have full control?
Intuitive to use means it is easy to create and update content. Gone are the days when websites could stay unchanged for years. Today's buying cycle requires new and relevant content continuously. The platform you use will have a massive impact on how well and how quickly you can do this. HubSpot is a winner.
Will it give you new insights into your business operations?
You may start by only adopting one or two modules in HubSpot, which is fine and also sensible, but if you adopt them all you gain enoromous benefits: The greatest of which is one view of the customer: Marketing, sales, service interactions are all in one place giving you the tools to really enhance customer experience.
How easy will it be to integrate with other software?
Maybe not the first consideration but when you see an opportunity to improve business process but are blocked by technical challenges you will wish for easy integrations. With over 500 existing integrations and more being added by the month HubSpot is ahead of the game.
Will the software evolve with changing business needs?
Probably more than any other part of the business for sales and marketing you want a product that is evolving with buyer behaviour. HubSpot is on a journey of continual improvement and enhancement. Some platforms want to do this but are limited by legacy architecture. Not so with HubSpot. As a relevatively new entrant to the market it has been built with evolution in mind.